Passionate about the arts, technology, and education, Jake brings a unique combination of skill and interest in digital marketing, search engine optimization (SEO), graphic design, and web development to support the challenges that organizations face with connecting – and thriving – in a rapidly evolving digital landscape.

DIGITAL STRATEGIST

Roxbury Community College

May 2021 – Present

• Serve as the web design and development lead for RCC's central website content management systems.

• Develop and execute a comprehensive digital marketing strategy primarily aimed at generating enrollment opportunities for RCC through paid campaigns, in alignment with the overall marketing plan.

• Implement best practices in site usability, interactive experiences, web analytics, and search engine optimization as the strategic digital lead at the college.

CO-FOUNDER/OWNER

Enroll Media Group

2018 – 2021

• Acted as 50% Owner and Co-founder of Enroll Media Group, a digital marketing agency serving schools and nonprofit organizations with strategic, insight-driven marketing solutions, analytics, and digital advertising.

• Led and designed internal marketing strategies/assets; managed external consulting projects with partner schools on Search Engine Optimization and Digital Marketing;

built and maintained the company website; delivered marketing technology implementation for clients to ensure success; and oversaw creative/design services.

DIRECTOR OF DIGITAL STRATEGY

Emerson College

2015 – 2018

• Managed the production and distribution of the school’s website content, paid media campaigns (e.g., paid search, social, display), email marketing efforts, interactive media projects, marketing automation, and social media.

• Collaborated with Enrollment Management colleagues on the development of new strategies for student search and lead generation. Conducted ongoing assessment of initiatives to measure the performance of marketing efforts and make necessary adjustments.